Results From The National Radio Survey

Previous ReportNext Report
Reach And Time Spent Listening
September - November 2009
Demographic Group: 9+ population, whole of Finland.
Population: 4,778,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,74278 %4,55195 %184233
Total YLE2,08544 %2,97662 %96219
Total Commercial2,38450 %3,60075 %88175
YLE Radio 14369 %87018 %13141
YleX3217 %76216 %9132
YLE Radio Suomi1,39429 %2,09444 %66227
YLE Swedish1533 %2906 %5161
Basso2796 %74616 %585
Iskelmä47610 %1,10123 %14137
LOOP1112 %3237 %3111
NRJ3137 %73515 %694
Radio Aalto1263 %4139 %287
Radio Nova69915 %1,56833 %21143
Radio Rock3107 %75516 %8124
Radio SuomiPOP3768 %90819 %10129
Total Metroradio *50111 %1,19925 %14127
Total Sanoma Media *4229 %1,07423 %11117
Total Bauer Media *82517 %1,87039 %21121
Others62213 %1,44730 %19143

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.