Results From The National Radio Survey

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Reach And Time Spent Listening
December 2009 - February 2010
Demographic Group: 9+ population, whole of Finland.
Population: 4,778,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,76179 %4,56896 %188238
Total YLE2,04543 %2,97362 %99231
Total Commercial2,40950 %3,59975 %89176
YLE Radio 146610 %95220 %15154
YleX2686 %69615 %8135
YLE Radio Suomi1,36229 %2,05443 %66232
YLE Swedish------
YLE X3M521 %1293 %2184
YLE Radio Vega1162 %2004 %5216
Basso2766 %72115 %6103
Iskelmä4519 %1,01421 %14145
LOOP1032 %2816 %293
NRJ2996 %72515 %6102
Radio Aalto1213 %3738 %3102
Radio Nova67214 %1,50231 %20142
Radio Rock3377 %80017 %9118
Radio SuomiPOP3798 %87118 %10124
Total Metroradio *49610 %1,14424 %13119
Total Sanoma Media *4449 %1,06422 %11117
Total Bauer Media *79717 %1,72536 %22135
Others64614 %1,46331 %20146

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.