Results From The National Radio Survey

Channel	Daily Reach		Weekly Reach		Time Spent (min/day)
Reach And Time Spent Listening March - May 2010 Demographic Group: 9+ population, whole of Finland. Population: 4,778,000 Error Margin: ±2 %-yks. = 98 000
Channel	'000	%	'000	%	per head	per listener
Total Radio	3,752	79 %	4,550	95 %	189	240
Total YLE	2,054	43 %	2,944	62 %	101	233
Total Commercial	2,400	50 %	3,560	75 %	89	175
YLE Radio 1	432	9 %	853	18 %	13	148
YleX	282	6 %	726	15 %	9	145
YLE Radio Suomi	1,387	29 %	2,028	43 %	69	238
YLE Swedish	-	-	-	-	-	-
YLE X3M	48	1 %	121	3 %	1	114
YLE Radio Vega	107	2 %	192	4 %	5	240
Basso	287	6 %	766	16 %	6	96
Iskelmä	462	10 %	1,073	23 %	13	139
LOOP	94	2 %	268	6 %	2	94
NRJ	318	7 %	765	16 %	7	101
Radio Aalto	111	2 %	367	8 %	2	93
Radio Nova	714	15 %	1,548	32 %	22	145
Radio Rock	338	7 %	800	17 %	9	126
Radio SuomiPOP	396	8 %	931	20 %	10	119
Total Metroradio *	499	10 %	1,168	24 %	12	115
Total Sanoma Media *	438	9 %	1,074	23 %	11	122
Total Bauer Media *	809	17 %	1,813	38 %	22	127
Others	591	12 %	1,388	29 %	17	141

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach: Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach: Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day): Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.