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TV Audience Measurement

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• Questions And Answers
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• Video (4 min, In Finnish): This is how tv viewing is measured

General

In Finland, television viewing research has been conducted since 1960. In those days, panel members kept diaries of their television viewing. Finnpanel has supplied people meter data to the Finnish TV industry since 1987. The panel size is 1000 TV households (approximately 1950 persons).

A meter is installed to each TV set in the household. The meter registers all TV viewing around the clock. A remote handset is used to identify which members of the household are currently watching the set. The data collected is transferred by modem to Finnpanel during the night. The first overnight reports of previous day's viewing are produced in the morning.

The TAM survey is controlled by a group of subscribers, including representatives from the main broadcasters, media agencies and advertisers.

For latest results, see the Results page.