Results From The National Radio Survey

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Reach And Time Spent Listening
June - August 2009
Demographic Group: 9+ population, whole of Finland.
Population: 4,746,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,66577 %4,50095 %191247
Total YLE1,98842 %2,95262 %96229
Total Commercial2,37950 %3,55375 %95189
YLE Radio 14309 %90619 %14153
YleX2896 %79517 %8135
YLE Radio Suomi1,35729 %2,10144 %67232
YLE Swedish1333 %2656 %5176
Basso2806 %76616 %6100
Iskelmä45410 %1,02922 %14143
LOOP1062 %3097 %2106
NRJ2786 %71115 %7112
Radio Aalto1313 %4119 %3110
Radio Nova72115 %1,66035 %23153
Radio Rock3207 %77616 %9137
Radio SuomiPOP3708 %92219 %10127
Total Metroradio *49210 %1,21026 %13125
Total Sanoma Media *4419 %1,09723 %12132
Total Bauer Media *79017 %1,77237 %22133
Others64314 %1,48931 %21153

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.