Results From The National Radio Survey

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Reach And Time Spent Listening
March - May 2009
Demographic Group: 9+ population, whole of Finland.
Population: 4,746,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,71878 %4,53896 %192244
Total YLE2,03843 %2,93062 %97227
Total Commercial2,39951 %3,65377 %95186
YLE Radio 14459 %91319 %13142
YleX3056 %78917 %9130
YLE Radio Suomi1,36829 %2,03443 %68234
YLE Swedish1553 %2976 %6173
Basso2786 %74016 %588
Iskelmä46410 %1,05522 %15153
LOOP1012 %2746 %2101
NRJ2896 %70615 %7107
Radio Aalto1183 %3808 %3105
Radio Nova70615 %1,58333 %22144
Radio Rock3558 %81917 %11138
Classic Radio611 %1613 %199
Radio SuomiPOP3457 %83718 %10131
Total Metroradio *46710 %1,12024 %13127
Total Sanoma Media *46510 %1,10623 %13132
Total Bauer Media *79517 %1,73937 %23136
Others59413 %1,38929 %20159

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.