Results From The National Radio Survey

Channel	Daily Reach		Weekly Reach		Time Spent (min/day)
Reach And Time Spent Listening Dec 2007 - Feb 2008 Demographic Group: 9+ population, whole of Finland. Population: 4,500,000 Error Margin: ±2 %-yks. = 98 000
Channel	'000	%	'000	%	per head	per listener
Total Radio	3,542	79 %	4,317	96 %	195	247
Total YLE	2,010	45 %	2,901	65 %	103	229
Total Commercial	2,255	50 %	3,394	75 %	93	184
YLE Radio 1	483	11 %	948	21 %	16	148
YleX	327	7 %	799	18 %	10	138
YLE Radio Suomi	1,407	31 %	2,113	47 %	74	237
YLE Swedish	36	1 %	124	3 %	1	110
Basso	217	5 %	603	13 %	5	100
Iskelmä	459	10 %	1,008	22 %	15	145
LOOP	80	2 %	225	5 %	2	104
NRJ	237	5 %	614	14 %	5	93
Radio Aalto	126	3 %	348	8 %	3	119
Radio Nova	675	15 %	1,461	32 %	23	149
Radio Rock	312	7 %	729	16 %	9	127
Classic Radio	57	1 %	151	3 %	1	113
Radio SuomiPOP	315	7 %	755	17 %	9	130
Total Metroradio *	465	10 %	1,094	24 %	13	127
Total Sanoma Media *	427	9 %	1,005	22 %	12	128
Total Bauer Media *	741	16 %	1,603	36 %	23	138
Others	513	11 %	1,225	27 %	18	158

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach: Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach: Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day): Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.