Results From The National Radio Survey

Channel	Daily Reach		Weekly Reach		Time Spent (min/day)
Reach And Time Spent Listening Mars 2008 - maj 2008 Demographic Group: 9+ population, whole of Finland. Population: 4,500,000 Error Margin: ±2 %-yks. = 98 000
Channel	'000	%	'000	%	per head	per listener
Total Radio	3,539	79 %	4,301	96 %	197	249
Total YLE	2,016	45 %	2,870	64 %	102	227
Total Commercial	2,231	50 %	3,367	75 %	95	191
YLE Radio 1	475	11 %	920	20 %	16	152
YleX	354	8 %	863	19 %	11	141
YLE Radio Suomi	1,411	31 %	2,069	46 %	73	231
YLE Swedish	35	1 %	124	3 %	1	112
Basso	239	5 %	593	13 %	5	91
Iskelmä	441	10 %	943	21 %	14	145
LOOP	71	2 %	209	5 %	2	125
NRJ	266	6 %	663	15 %	5	93
Radio Aalto	118	3 %	361	8 %	3	111
Radio Nova	684	15 %	1,507	34 %	24	155
Radio Rock	305	7 %	697	15 %	10	145
Classic Radio	50	1 %	136	3 %	1	121
Radio SuomiPOP	314	7 %	756	17 %	9	131
Total Metroradio *	450	10 %	1,093	24 %	13	131
Total Sanoma Media *	415	9 %	997	22 %	13	138
Total Bauer Media *	758	17 %	1,572	35 %	23	133
Others	523	12 %	1,153	26 %	19	161

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach: Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach: Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day): Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.