Results From The National Radio Survey

Previous ReportNext Report
Reach And Time Spent Listening
June 2008 - August 2008
Demographic Group: 9+ population, whole of Finland.
Population: 4,500,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,44177 %4,26095 %195253
Total YLE1,96744 %2,91465 %101230
Total Commercial2,19949 %3,38075 %94191
YLE Radio 143710 %91820 %14143
YleX3097 %83419 %9136
YLE Radio Suomi1,41832 %2,15348 %75238
YLE Swedish321 %942 %1108
Basso2566 %72716 %6101
Iskelmä46310 %1,05423 %17164
LOOP772 %2265 %2108
NRJ2526 %71416 %597
Radio Aalto1223 %3909 %399
Radio Nova68915 %1,61936 %21137
Radio Rock3007 %73916 %9134
Classic Radio541 %1493 %2141
Radio SuomiPOP3327 %86419 %10138
Total Metroradio *4209 %1,06424 %13135
Total Sanoma Media *4159 %1,04923 %12127
Total Bauer Media *76717 %1,71538 %26150
Others47811 %1,11325 %17160

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.