Results From The National Radio Survey

Channel	Daily Reach		Weekly Reach		Time Spent (min/day)
Reach And Time Spent Listening September - November 2008 Demographic Group: 9+ population, whole of Finland. Population: 4,500,000 Error Margin: ±2 %-yks. = 98 000
Channel	'000	%	'000	%	per head	per listener
Total Radio	3,522	78 %	4,301	95 %	193	245
Total YLE	1,967	44 %	2,859	63 %	98	225
Total Commercial	2,263	50 %	3,428	76 %	94	186
YLE Radio 1	469	10 %	903	20 %	15	147
YleX	305	7 %	795	18 %	9	130
YLE Radio Suomi	1,391	31 %	2,095	46 %	71	231
YLE Swedish	34	1 %	115	3 %	1	129
Basso	249	6 %	669	15 %	5	98
Iskelmä	468	10 %	1,046	23 %	15	142
LOOP	90	2 %	259	6 %	2	96
NRJ	241	5 %	616	14 %	5	95
Radio Aalto	124	3 %	387	9 %	3	98
Radio Nova	662	15 %	1,483	33 %	22	148
Radio Rock	322	7 %	748	17 %	11	155
Classic Radio	47	1 %	142	3 %	1	116
Radio SuomiPOP	347	8 %	824	18 %	11	144
Total Metroradio *	446	10 %	1,066	24 %	14	137
Total Sanoma Media *	434	10 %	1,035	23 %	14	143
Total Bauer Media *	770	17 %	1,675	37 %	23	135
Others	496	11 %	1,178	26 %	16	148

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach: Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach: Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day): Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.