Results From The National Radio Survey

Channel	Daily Reach		Weekly Reach		Time Spent (min/day)
Reach And Time Spent Listening Sep - Nov 2007 Demographic Group: 9+ population, whole of Finland. Population: 4,500,000 Error Margin: ±2 %-yks. = 98 000
Channel	'000	%	'000	%	per head	per listener
Total Radio	3,550	79 %	4,296	96 %	191	242
Total YLE	2,062	46 %	2,972	66 %	100	218
Total Commercial	2,259	50 %	3,435	76 %	91	181
YLE Radio 1	494	11 %	975	22 %	16	141
YleX	331	7 %	843	19 %	9	126
YLE Radio Suomi	1,460	32 %	2,158	48 %	73	225
YLE Swedish	39	1 %	139	3 %	1	117
Basso	235	5 %	611	14 %	5	98
Iskelmä	452	10 %	987	22 %	16	155
LOOP	63	1 %	188	4 %	2	115
NRJ	262	6 %	666	15 %	6	95
Radio Aalto	126	3 %	372	8 %	3	105
Radio Nova	644	14 %	1,443	32 %	21	144
Radio Rock	311	7 %	690	15 %	9	129
Classic Radio	67	1 %	164	4 %	2	119
Radio SuomiPOP	310	7 %	742	16 %	9	134
Total Metroradio *	456	10 %	1,087	24 %	13	131
Total Sanoma Media *	430	10 %	996	22 %	12	125
Total Bauer Media *	740	16 %	1,605	36 %	23	142
Others	592	13 %	1,376	31 %	19	146

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach: Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach: Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day): Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.