Results From The National Radio Survey

Channel	Daily Reach		Weekly Reach		Time Spent (min/day)
Reach And Time Spent Listening Jun - Aug 2007 Demographic Group: 9+ population, whole of Finland. Population: 4,500,000 Error Margin: ±2 %-yks. = 98 000
Channel	'000	%	'000	%	per head	per listener
Total Radio	3,497	78 %	4,272	95 %	202	257
Total YLE	2,025	45 %	2,954	66 %	106	233
Total Commercial	2,221	50 %	3,392	76 %	96	192
YLE Radio 1	491	11 %	1,000	22 %	16	150
YleX	372	8 %	908	20 %	12	147
YLE Radio Suomi	1,388	31 %	2,096	47 %	75	242
YLE Swedish	37	1 %	102	2 %	1	117
Basso	253	6 %	683	15 %	6	105
Iskelmä	477	11 %	1,073	24 %	18	166
LOOP	60	1 %	181	4 %	2	119
NRJ	274	6 %	731	16 %	6	105
Radio Aalto	127	3 %	397	9 %	4	124
Radio Nova	715	16 %	1,616	36 %	24	151
Radio Rock	272	6 %	682	15 %	8	129
Classic Radio	49	1 %	139	3 %	1	106
Radio SuomiPOP	297	7 %	765	17 %	9	135
Total Metroradio *	418	9 %	1,066	24 %	12	131
Total Sanoma Media *	388	9 %	984	22 %	12	132
Total Bauer Media *	773	17 %	1,668	37 %	26	150
Others	529	12 %	1,231	28 %	18	152

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach: Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach: Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day): Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.