Results From The National Radio Survey

Channel	Daily Reach		Weekly Reach		Time Spent (min/day)
Reach And Time Spent Listening Mar - May 2007 Demographic Group: 9+ population, whole of Finland. Population: 4,500,000 Error Margin: ±2 %-yks. = 98 000
Channel	'000	%	'000	%	per head	per listener
Total Radio	3,548	79 %	4,302	96 %	193	243
Total YLE	2,016	45 %	2,942	66 %	99	221
Total Commercial	2,271	51 %	3,421	76 %	94	183
YLE Radio 1	490	11 %	982	22 %	14	132
YleX	377	8 %	894	20 %	12	142
YLE Radio Suomi	1,374	31 %	2,050	46 %	71	230
YLE Swedish	39	1 %	133	3 %	1	104
Basso	262	6 %	681	15 %	6	100
Iskelmä	456	10 %	999	22 %	15	151
LOOP	63	1 %	179	4 %	2	127
NRJ	264	6 %	647	14 %	6	94
Radio Aalto	112	3 %	342	8 %	2	96
Radio Nova	665	15 %	1,508	34 %	21	142
Radio Rock	325	7 %	766	17 %	10	129
Classic Radio	55	1 %	159	4 %	1	91
Radio SuomiPOP	302	7 %	704	16 %	11	155
Total Metroradio *	441	10 %	1,038	23 %	14	123
Total Sanoma Media *	430	10 %	1,044	23 %	12	136
Total Bauer Media *	792	18 %	1,678	37 %	25	144
Others	590	13 %	1,360	30 %	20	153

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach: Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach: Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day): Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.