Results From The National Radio Survey

Channel	Daily Reach		Weekly Reach		Time Spent (min/day)
Reach And Time Spent Listening Jan - Feb 2007 Demographic Group: 9+ population, whole of Finland. Population: 4,500,000 Error Margin: ±2 %-yks. = 98 000
Channel	'000	%	'000	%	per head	per listener
Total Radio	3,586	80 %	4,303	96 %	202	250
Total YLE	2,088	47 %	2,975	66 %	107	228
Total Commercial	2,302	51 %	3,422	76 %	95	183
YLE Radio 1	493	11 %	938	21 %	17	151
YleX	366	8 %	851	19 %	11	128
YLE Radio Suomi	1,466	33 %	2,162	48 %	78	236
YLE Swedish	39	1 %	138	3 %	1	115
Basso	251	6 %	668	15 %	5	94
Iskelmä	501	11 %	1,046	23 %	18	161
LOOP	54	1 %	170	4 %	1	112
NRJ	282	6 %	712	16 %	6	88
Radio Aalto	90	2 %	251	6 %	2	105
Radio Nova	710	16 %	1,528	34 %	22	136
Radio Rock	315	7 %	720	16 %	10	142
Classic Radio	57	1 %	144	3 %	1	106
Radio SuomiPOP	271	6 %	651	15 %	8	128
Total Metroradio *	402	9 %	964	22 %	11	123
Total Sanoma Media *	398	9 %	908	20 %	12	136
Total Bauer Media *	809	18 %	1,671	37 %	26	144
Others	639	14 %	1,415	32 %	22	150

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach: Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach: Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day): Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.