Results From The National Radio Survey

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Reach And Time Spent Listening
April - June 2023
Demographic Group: 9+ population, whole of Finland.
Population: 5,036,867
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,16663 %4,30886 %139220
Total YLE1,58732 %2,40348 %71225
Total Commercial2,02340 %3,36267 %68168
YLE Radio 13707 %66213 %13175
YleX1894 %53211 %4119
YLE Radio Suomi1,00120 %1,52630 %47234
YLE Puhe912 %2685 %2124
YLE X3M231 %701 %093
YLE Radio Vega1152 %1984 %4192
Aito Iskelmä1212 %3567 %3123
Basso611 %2154 %176
Classic361 %1313 %1102
Classic Hits241 %872 %072
Easy Hits190 %812 %094
Groove FM261 %962 %1103
HitMix1152 %3056 %2105
Iskelmä1463 %4238 %4130
Järviradio1373 %2605 %6227
Kasari842 %2635 %298
LOOP1152 %3607 %163
NRJ862 %2786 %176
Radio City Total922 %2525 %2113
Radio Dei381 %912 %1129
Radio Nostalgia1413 %3637 %4127
Radio Nova4419 %1,03621 %14161
Radio Pooki942 %2074 %4201
Radio Rock2375 %59912 %6128
Radio SuomiPOP2926 %74815 %7112
Radio Suomi Räp281 %932 %072
SuomiRock441 %1543 %195
TOP51231 %902 %082
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *85717 %1,92338 %21121
Total Bauer Media *1,15123 %2,38047 %34149
Others2375 %66413 %6134

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.