Results From The National Radio Survey

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Reach And Time Spent Listening
December 2020 - February 2021
Demographic Group: 9+ population, whole of Finland.
Population: 4,991,331
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,27866 %4,38688 %152231
Total YLE1,70034 %2,52151 %79232
Total Commercial2,08342 %3,43669 %73174
YLE Radio 13818 %69514 %14178
YleX1924 %51110 %5133
YLE Radio Suomi1,08222 %1,60532 %53243
YLE Puhe1273 %3758 %297
YLE X3M231 %772 %1120
YLE Radio Vega1032 %1834 %5223
Aito Iskelmä922 %2856 %2102
Basso661 %2164 %174
Classic631 %1473 %2125
Groove FM140 %541 %076
Helmiradio471 %1543 %187
HitMix802 %2455 %2104
Iskelmä1303 %3898 %3124
Järviradio1363 %2565 %6224
Kasari802 %2315 %186
LOOP912 %3126 %172
Me Naiset Radio411 %1553 %1113
NRJ882 %2856 %180
Radio City Total782 %2405 %2116
Radio Dei591 %1353 %1117
Radio Nostalgia1373 %3657 %3127
Radio Nova4439 %1,02421 %15164
Radio Pooki651 %1613 %3225
Radio Rock2455 %61512 %6124
Radio SuomiPOP3748 %89718 %8110
SuomiRock481 %1703 %1106
Radio Suomi Räp311 %1012 %189
TOP51641 %1984 %197
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *87918 %1,94139 %22121
Total Bauer Media *1,13823 %2,36347 %34150
Others3247 %84617 %10148

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.