Results From The National Radio Survey

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Reach And Time Spent Listening
May - July 2020
Demographic Group: 9+ population, whole of Finland.
Population: 4,969,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,35067 %4,46590 %163242
Total YLE1,73935 %2,59452 %84239
Total Commercial2,11843 %3,51771 %80186
YLE Radio 13848 %72815 %13166
YleX1994 %52411 %6140
YLE Radio Suomi1,12023 %1,69334 %57253
YLE Puhe1443 %4178 %3103
YLE X3M281 %852 %1131
YLE Radio Vega1132 %2044 %4196
Aito Iskelmä982 %2896 %3155
Basso962 %3337 %292
Classic361 %1182 %1115
Helmiradio511 %1734 %1117
HitMix651 %2164 %1104
Iskelmä1533 %4629 %4136
Kasari772 %2315 %2108
LOOP1052 %3667 %168
NRJ922 %3166 %284
Radio Aalto501 %2094 %187
Radio City Total962 %2655 %3137
Radio Nostalgia1493 %3728 %4143
Radio Nova48810 %1,14123 %16164
Radio Rock2595 %67414 %8146
Radio SuomiPOP3928 %98820 %9115
SuomiRock521 %2094 %1101
Radio Suomi Räp------
TOP51651 %1924 %1108
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *92519 %2,07542 %25134
Total Bauer Media *1,21224 %2,45049 %39161
Others49110 %1,10522 %19188

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.