Results From The National Radio Survey

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Reach And Time Spent Listening
May - July 2018
Demographic Group: 9+ population, whole of Finland.
Population: 4,933,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,47871 %4,49791 %169239
Total YLE1,71235 %2,57452 %79226
Total Commercial2,33947 %3,64474 %90190
YLE Radio 14058 %79816 %15181
YleX2014 %54511 %6151
YLE Radio Suomi1,05621 %1,63733 %49227
YLE Puhe1573 %4289 %3101
YLE X3M341 %1092 %1118
YLE Radio Vega1112 %1974 %5207
Basso1223 %3918 %2100
Classic------
Helmiradio922 %2706 %2124
HitMix1042 %3116 %2100
Iskelmä2215 %59112 %7145
LOOP1343 %4058 %274
NRJ1192 %3838 %282
Radio Aalto1373 %4459 %3104
Radio City Total1112 %3247 %2109
Radio Nostalgia1423 %3788 %4149
Radio Nova52911 %1,26426 %18166
Radio Rock2976 %68914 %8135
Radio SuomiPOP51210 %1,21025 %14131
SuomiRock581 %2365 %1111
Radio Suomi Räp------
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *1,11023 %2,23945 %31138
Total Bauer Media *1,17824 %2,42549 %39161
Others61713 %1,43629 %22177

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.