Results From The National Radio Survey

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Reach And Time Spent Listening
April - June 2017
Demographic Group: 9+ population, whole of Finland.
Population: 4,913,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,63174 %4,58093 %178240
Total YLE1,82837 %2,69155 %88235
Total Commercial2,38849 %3,65274 %90184
YLE Radio 14549 %81517 %17185
YleX2154 %57312 %6130
YLE Radio Suomi1,10222 %1,69234 %54241
YLE Puhe1994 %50110 %5120
YLE X3M491 %1333 %1124
YLE Radio Vega1062 %1964 %4202
Basso1233 %3938 %291
Classic------
Helmiradio912 %2816 %2111
Iskelmä2435 %65313 %7141
LOOP1623 %48210 %379
NRJ1423 %4619 %284
Radio Aalto1553 %4579 %3102
Radio City Total1293 %3547 %4135
Radio Nostalgia1513 %3918 %4124
Radio Nova52411 %1,29326 %16152
Radio Rock656 %77416 %10150
Radio SuomiPOP57712 %1,24725 %16131
SuomiRock651 %2696 %197
Radio Suomi Räp------
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *1,14523 %2,25446 %34142
Total Bauer Media *1,25426 %2,56052 %39153
Others62113 %1,46530 %21168

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.