Results From The National Radio Survey

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Reach And Time Spent Listening
January - March 2014
Demographic Group: 9+ population, whole of Finland.
Population: 4,851,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,66476 %4,54194 %180238
Total YLE1,98541 %2,91260 %94229
Total Commercial2,32648 %3,56073 %87179
YLE Radio 14098 %83117 %13154
YleX2766 %69314 %8136
YLE Radio Suomi1,22325 %1,83938 %61241
YLE Puhe2465 %64113 %6115
YLE Swedish------
YLE X3M461 %1263 %1117
YLE Radio Vega1182 %2395 %5204
Basso1623 %52311 %399
Classic441 %1453 %197
Iskelmä3367 %82717 %10139
LOOP1363 %3758 %272
NRJ2926 %72515 %6101
Radio Aalto1543 %4519 %3104
Radio City Total1182 %3377 %3127
Radio Nostalgia1203 %3126 %4153
Radio Nova48710 %1,15924 %15144
Radio Rock2766 %66014 %8135
Radio SuomiPOP52211 %1,13023 %15137
Radio Suomi Räp------
NRJ+Nostalgia4078 %1,00021 %10117
Total Metroradio *------
Total Sanoma Media *99921 %1,97041 %29138
Total Bauer Media *63713 %1,53832 %18138
Others53511 %1,33728 %17151

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.