Results From The National Radio Survey

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Reach And Time Spent Listening
December 2013 - February 2014
Demographic Group: 9+ population, whole of Finland.
Population: 4,851,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,64375 %4,53794 %178236
Total YLE1,99441 %2,96461 %92224
Total Commercial2,31348 %3,59474 %86179
YLE Radio 14249 %85118 %14161
YleX2796 %71815 %9146
YLE Radio Suomi1,22525 %1,87539 %58231
YLE Puhe2415 %64213 %6112
YLE Swedish------
YLE X3M431 %1132 %1128
YLE Radio Vega1112 %2305 %5198
Basso1583 %54011 %3101
Classic451 %1393 %1106
Iskelmä3337 %82617 %10140
LOOP1203 %3337 %277
NRJ2926 %72915 %6101
Radio Aalto1483 %4559 %398
Radio City Total1172 %3267 %3127
Radio Nostalgia1162 %3187 %3141
Radio Nova48110 %1,17024 %14137
Radio Rock2555 %64713 %7126
Radio SuomiPOP50811 %1,12023 %15140
Radio Suomi Räp301 %1052 %197
NRJ+Nostalgia4048 %1,00321 %9114
Total Metroradio *------
Total Sanoma Media *95420 %1,95040 %28137
Total Bauer Media *63113 %1,54332 %18138
Others57212 %1,40629 %18156

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.