Viewing Time

Monthly Viewing Time By Age Group Viewing Time Through The Years Yearly Viewing Time By Channel

10+ yrs.10+ Male 10+ Female 3+ yrs.3+ Male 3+ Female 10–24 10–24 Male 10–24 Female 25–44 25–44 Male 25–44 Female 45–64 45–64 Male 45–64 Female 65+ yrs.65+ Male 65+ Female

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Demographic Group: The target group being analyzed.
Population: Population size of the target group in Finland.
Average daily viewing time: Time in minutes spent watching the channel on an average day in the demographic group.
Share 24 hrs: Share of demographic group's viewing by channel (all day).
Share 18–23: Share of demographic group's viewing by channel between 18 and 23 o'clock.
Average weekly reach (individuals): Number of people in the demographic group that have watch the channel for at least one minute during an average week.
Average weekly reach (percent): Percentage of the people in the demographic group that have watch the channel for at least one minute during an average week.

Source: Finnpanel Oy / TV Audience Measurement

Since the beginning of 2008 guest viewing and timeshift viewing are included in the ratings. This must be taken into account when comparing the results to previous years. The latest weekly ratings contain timeshift viewing only during the same day. Monthly and yearly and older weekly ratings contain timeshift viewing during seven days.

Finnpanel Oy produces the TV ratings by the means of panel reasearch. Peoplemeters are installed installed to each TV set of a 1000 household sample (approximately 2100 individuals). The peoplemeters automatically identify the channel and time of viewing. The resuls are reported daily to the subscribers of the survey.