Results From The National Radio Survey

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Reach And Time Spent Listening
January - March 2023
Demographic Group: 9+ population, whole of Finland.
Population: 5,036,867
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,13662 %4,32386 %134215
Total YLE1,57431 %2,38647 %68216
Total Commercial2,00440 %3,36567 %67167
YLE Radio 13747 %69414 %12163
YleX1543 %4369 %3105
YLE Radio Suomi98620 %1,52030 %45231
YLE Puhe1152 %3437 %296
YLE X3M210 %641 %0111
YLE Radio Vega1152 %1874 %4184
Aito Iskelmä1172 %3387 %3149
Basso621 %2104 %177
Classic721 %1844 %1103
Groove FM301 %952 %1119
Helmiradio351 %1253 %1106
HitMix1082 %3226 %296
Iskelmä1333 %4018 %3122
Järviradio1363 %2665 %6226
Kasari681 %2204 %182
LOOP1162 %3517 %159
Me Naiset Radio291 %1042 %079
NRJ782 %2695 %175
Radio City Total772 %2385 %298
Radio Dei551 %1072 %1125
Radio Nostalgia1373 %3687 %3104
Radio Nova4228 %96819 %12145
Radio Pooki862 %1854 %4233
Radio Rock2595 %63613 %7131
Radio SuomiPOP3036 %79316 %7113
SuomiRock491 %1844 %193
Radio Suomi Räp200 %822 %086
TOP51220 %792 %0107
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *88718 %1,95139 %23127
Total Bauer Media *1,09922 %2,30746 %31141
Others2234 %64413 %6145

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.