Results From The National Radio Survey

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Reach And Time Spent Listening
November 2021 - January 2022
Demographic Group: 9+ population, whole of Finland.
Population: 5,012,540
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,30966 %4,42588 %146221
Total YLE1,66033 %2,45749 %74223
Total Commercial2,13543 %3,50070 %72169
YLE Radio 13707 %66213 %13174
YleX2164 %56211 %6133
YLE Radio Suomi1,02020 %1,55331 %48234
YLE Puhe1222 %3647 %3105
YLE X3M251 %762 %089
YLE Radio Vega1092 %1964 %4201
Aito Iskelmä1012 %2715 %3146
Basso611 %2074 %161
Classic581 %1573 %1102
Groove FM271 %902 %1138
Helmiradio451 %1453 %1105
HitMix982 %2956 %2107
Iskelmä1483 %3978 %4121
Järviradio1383 %2826 %5194
Kasari671 %2275 %189
LOOP1092 %3527 %271
Me Naiset Radio251 %1022 %076
NRJ882 %3136 %173
Radio City Total762 %2315 %2111
Radio Dei491 %1192 %1128
Radio Nostalgia1423 %3727 %4135
Radio Nova4228 %99520 %14161
Radio Pooki752 %1754 %3206
Radio Rock2475 %60012 %7149
Radio SuomiPOP3808 %90818 %8102
SuomiRock421 %1563 %188
Radio Suomi Räp261 %962 %078
TOP51351 %1263 %181
NRJ+Nostalgia------
MTV Radiot *------
Total Sanoma Media *92719 %1,98440 %24128
Total Bauer Media *1,10522 %2,32746 %32145
Others3307 %88618 %10148

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.