Results From The National Radio Survey

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Reach And Time Spent Listening
January - March 2022
Demographic Group: 9+ population, whole of Finland.
Population: 5,012,540
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,24065 %4,35187 %145223
Total YLE1,71134 %2,55651 %76221
Total Commercial2,02640 %3,37867 %69170
YLE Radio 14138 %70114 %15178
YleX2124 %56111 %5124
YLE Radio Suomi1,01620 %1,55831 %48234
YLE Puhe1513 %47710 %3102
YLE X3M251 %802 %095
YLE Radio Vega1142 %2034 %4196
Aito Iskelmä1082 %2976 %3140
Basso641 %2164 %165
Classic611 %1553 %1109
Groove FM231 %822 %1144
Helmiradio411 %1313 %1102
HitMix992 %2796 %2119
Iskelmä1393 %3647 %3120
Järviradio1503 %2956 %7223
Kasari651 %2295 %191
LOOP1233 %3597 %265
Me Naiset Radio210 %912 %088
NRJ792 %2746 %182
Radio City Total792 %2245 %2119
Radio Dei401 %982 %1152
Radio Nostalgia1383 %3778 %3120
Radio Nova4168 %95419 %13157
Radio Pooki802 %1834 %3193
Radio Rock2515 %62112 %8150
Radio SuomiPOP3387 %81616 %8109
SuomiRock401 %1513 %1104
Radio Suomi Räp281 %1052 %073
TOP51331 %1303 %179
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *90018 %1,94639 %24132
Total Bauer Media *1,08822 %2,28546 %31143
Others2084 %57912 %6146

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.