Results From The National Radio Survey

Previous ReportNext Report
Reach And Time Spent Listening
July - September 2021
Demographic Group: 9+ population, whole of Finland.
Population: 5,012,540
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,28166 %4,41788 %148225
Total YLE1,71534 %2,59552 %77223
Total Commercial2,10042 %3,47769 %71169
YLE Radio 13687 %71614 %12165
YleX2144 %57812 %6142
YLE Radio Suomi1,06821 %1,61732 %50234
YLE Puhe1643 %4729 %3103
YLE X3M251 %892 %0101
YLE Radio Vega1152 %2204 %4193
Aito Iskelmä1202 %3627 %3125
Basso631 %2134 %179
Classic661 %1633 %2116
Groove FM241 %732 %088
Helmiradio431 %1483 %193
HitMix872 %2725 %2107
Iskelmä1513 %4699 %3115
Järviradio1453 %3116 %6194
Kasari802 %2635 %298
LOOP1192 %3828 %277
Me Naiset Radio311 %1303 %057
NRJ952 %3427 %177
Radio City Total802 %2575 %187
Radio Dei511 %1323 %1120
Radio Nostalgia1593 %4349 %4139
Radio Nova4449 %1,09022 %13151
Radio Pooki681 %1774 %2165
Radio Rock2515 %63713 %7141
Radio SuomiPOP3978 %99320 %9115
SuomiRock471 %1653 %1117
Radio Suomi Räp281 %1112 %074
TOP51431 %1573 %197
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *95019 %2,08742 %25129
Total Bauer Media *1,14723 %2,44249 %33144
Others2255 %60512 %7150

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.