Results From The National Radio Survey

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Reach And Time Spent Listening
March - May 2021
Demographic Group: 9+ population, whole of Finland.
Population: 4,991,331
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,28366 %4,39588 %148225
Total YLE1,71234 %2,54251 %78227
Total Commercial2,08442 %3,42569 %70168
YLE Radio 13948 %71314 %14182
YleX2275 %53011 %7141
YLE Radio Suomi1,01520 %1,55831 %49241
YLE Puhe1533 %4349 %397
YLE X3M271 %782 %1113
YLE Radio Vega1112 %1934 %4200
Aito Iskelmä1012 %2866 %3125
Basso711 %2385 %197
Classic661 %1563 %2123
Groove FM261 %832 %1119
Helmiradio471 %1633 %187
HitMix1042 %3196 %290
Iskelmä1373 %4229 %4145
Järviradio1533 %2986 %6206
Kasari772 %2485 %196
LOOP1152 %3808 %274
Me Naiset Radio291 %1172 %078
NRJ872 %2946 %170
Radio City Total762 %2265 %2132
Radio Dei591 %1233 %2137
Radio Nostalgia1463 %3848 %3114
Radio Nova4249 %1,02621 %13156
Radio Pooki621 %1413 %3202
Radio Rock2295 %58312 %6132
Radio SuomiPOP4058 %95819 %9115
Radio Suomi Räp321 %1243 %067
SuomiRock441 %1603 %1107
TOP51561 %1824 %185
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *93519 %2,03141 %24124
Total Bauer Media *1,13223 %2,38748 %33147
Others1944 %57612 %6145

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.