Results From The National Radio Survey

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Reach And Time Spent Listening
Juli - september 2020
Demographic Group: 9+ population, whole of Finland.
Population: 4,991,331
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,34567 %4,45889 %154229
Total YLE1,71834 %2,58452 %79229
Total Commercial2,15643 %3,54271 %75173
YLE Radio 14008 %74315 %14176
YleX2124 %55811 %6132
YLE Radio Suomi1,05921 %1,62833 %51240
YLE Puhe1593 %4629 %398
YLE X3M251 %812 %1117
YLE Radio Vega1052 %1974 %4207
Aito Iskelmä1162 %3216 %3116
Basso1072 %3627 %284
Classic471 %1243 %1142
Helmiradio431 %1563 %1113
HitMix711 %2365 %187
Iskelmä1583 %49210 %4118
Kasari721 %2154 %198
LOOP1192 %4038 %267
NRJ1052 %3547 %279
Radio Aalto621 %2355 %1101
Radio City Total952 %2876 %3133
Radio Nostalgia1703 %4249 %4130
Radio Nova4449 %1,11322 %14152
Radio Rock2685 %68014 %7131
Radio SuomiPOP3958 %98820 %9116
SuomiRock541 %1984 %1111
Radio Suomi Räp190 %681 %0107
TOP51501 %1754 %184
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *97019 %2,14943 %24125
Total Bauer Media *1,20024 %2,50350 %36148
Others49510 %1,09822 %18179

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.