Results From The National Radio Survey

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Reach And Time Spent Listening
January - March 2020
Demographic Group: 9+ population, whole of Finland.
Population: 4,969,000
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,34767 %4,43089 %150223
Total YLE1,67934 %2,49050 %76224
Total Commercial2,16144 %3,49170 %74170
YLE Radio 14008 %72915 %14168
YleX1894 %51410 %5126
YLE Radio Suomi1,01821 %1,56932 %49239
YLE Puhe1713 %48510 %398
YLE X3M281 %872 %1111
YLE Radio Vega1042 %1764 %4210
Aito Iskelmä892 %2665 %3145
Basso982 %3347 %168
Classic501 %1243 %1110
Helmiradio571 %1784 %1116
HitMix661 %2325 %194
Iskelmä1824 %50810 %4112
Kasari812 %2345 %2110
LOOP952 %3307 %157
NRJ1012 %3447 %283
Radio Aalto711 %2665 %175
Radio City Total1032 %2866 %3120
Radio Nostalgia1443 %3778 %4125
Radio Nova4599 %1,07022 %14155
Radio Rock2826 %66613 %8137
Radio SuomiPOP4239 %98820 %10115
SuomiRock571 %2184 %196
Radio Suomi Räp------
TOP51621 %1844 %190
NRJ+Nostalgia------
Total Metroradio *------
MTV Radiot *------
Total Sanoma Media *97520 %2,08342 %26128
Total Bauer Media *1,20424 %2,44049 %35145
Others47910 %1,05921 %16169

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.