Results From The National Radio Survey

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Reach And Time Spent Listening
July - September 2014
Demographic Group: 9+ population, whole of Finland.
Population: 4,874,098
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,66875 %4,56594 %182242
Total YLE2,00441 %2,98561 %91222
Total Commercial2,37449 %3,62074 %91186
YLE Radio 14489 %86618 %14155
YleX3096 %76216 %9137
YLE Radio Suomi1,22725 %1,91139 %58230
YLE Puhe1774 %50910 %4101
YLE X3M511 %1313 %2143
YLE Radio Vega1172 %2455 %5204
Basso2054 %60112 %4102
Classic411 %1403 %187
Iskelmä3377 %85017 %9130
LOOP1643 %47510 %388
NRJ2305 %63913 %599
Radio Aalto1573 %49110 %4111
Radio City Total1162 %3497 %3134
Radio Nostalgia1373 %3728 %4130
Radio Nova53711 %1,27926 %17150
Radio Rock2706 %69114 %8135
Radio SuomiPOP54011 %1,18324 %17151
Radio Suomi Räp------
NRJ+Nostalgia3638 %98320 %8111
Total Metroradio *------
Total Sanoma Media *1,02321 %2,07243 %32150
Total Bauer Media *68514 %1,62233 %19134
Others57912 %1,44430 %18150

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.