Results From The National Radio Survey

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Reach And Time Spent Listening
May - July 2014
Demographic Group: 9+ population, whole of Finland.
Population: 4,851,174
Error Margin: ±2 %-yks. = 98 000
ChannelDaily ReachWeekly ReachTime Spent
(min/day)
'000%'000%per
head
per
listener
Total Radio3,65575 %4,58194 %182241
Total YLE2,00641 %2,96061 %94226
Total Commercial2,35749 %3,65675 %88181
YLE Radio 14179 %86018 %13149
YleX3267 %82417 %9139
YLE Radio Suomi1,24126 %1,90739 %62241
YLE Puhe1704 %48010 %397
YLE X3M511 %1433 %1141
YLE Radio Vega1142 %2265 %5203
Basso1764 %57012 %394
Classic431 %1473 %1102
Iskelmä3437 %88018 %9128
LOOP1774 %49010 %390
NRJ2435 %66714 %5106
Radio Aalto1663 %52011 %398
Radio City Total1122 %3447 %3133
Radio Nostalgia1373 %3638 %4132
Radio Nova55311 %1,38129 %17145
Radio Rock2385 %65414 %6125
Radio SuomiPOP52411 %1,19725 %16145
Radio Suomi Räp------
NRJ+Nostalgia3758 %98820 %9116
Total Metroradio *------
Total Sanoma Media *99921 %2,09843 %30142
Total Bauer Media *64913 %1,58933 %17129
Others57112 %1,42429 %17148

* = Combination of several regional channels.

Channel is not available in the whole of Finland.

Daily Reach
Average daily number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Weekly Reach
Weekly number of listeners (at least 15 minutes of listening). The result is presented as thousands and as the percentage of the demographic population.
Time Spent (min/day)
Time spent (in minutes) listening to the channel on average day. The result is presented proportional to the whole demographic population (per head) and proportional to the people who have listened to the channel (per listener).

Source: Finnpanel Oy / KRT

This table is also available in CSV format.